![]() ![]() These forms have a unique look and feel that can influence the way a reader views content. The two font types we will explore are serif and sans serif. To understand how typography can influence us, we must examine the most commonly used forms of typefaces and what they represent. But why do we recognize these design choices as visual transgressions? Is there something in our brains that decides how language should be represented on a page? As it turns out, there is a science behind typography that dictates and influences our psychology and, to some extent, even our physiology. To our horror, we’ve all come across that document rendered in Comic Sans, or the occasional headline struck in three fonts and four colors. Yet it’s nearly impossible to ignore when a typographic faux pas occurs. This statement is not intended as a negative commentary on people’s reading habits: well-executed typographic design should be invisible to the reader. ![]() When was the last time you found yourself admiring that bold headline or subhead? Or that crisp body copy and well-formatted caption? The truth is that most people rarely consider the typefaces they are bombarded with on a daily basis. ![]()
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